Meet the Founders
Traci Terrick
Founder of Poppy Creative Agency
Traci Terrick has over 20 years of experience in design, art direction, and production; as well as business development and artist representation in the creative services industry. She founded Poppy Creative Agency in 2009 and represents photographers/director, prop and food stylists creating visual content for food, beverage, interior and lifestyle brands.
Juliette Wolf Robin
National Executive Director at the APA
With a respected career in the photography industry spanning 20 years, she is best known for her entrepreneurial endeavors. Through innovative concepts she has launched such as FoundFolios, Creativity Spark and the Alternative Pick, she’s helped connect photographers with art buyers and creative directors. Her passion for education and building community has positively impacted creatives industry wide.
Mary Dail
Founder of Big Leo Productions
She oversees marketing and career development for professional commercial artists, by collaborating on promotional strategies, creating stand-out portfolio materials and encouraging the growth of social media and online engagement. Her agency manages artist-client relationships, contract negotiations, artist schedules, production invoicing and more.
Advisory Board
Shelly Waldman
Shelly Waldman is a commercial and editorial food and lifestyle photographer. She captures the perfect images to use in marketing materials or publications. Her extensive portfolio includes clients such as US Foods, 49ers and Wine Enthusiasts Magazine.
Combining her finance knowledge with her years in the photography industry has led to mentoring and coaching other creatives. In August 2020, Shelly launched Food Photography Mentorship to help other photographers turn their passion into a paycheck. You can also hear this connection and curiosity on the Focus on Women Podcast, which Shelly helps produce and cohost.
YVETTE ROMAN
Since graduating from ArtCenter College of Design, Yvette Roman has had a diverse career. Whether the subject is one of the many rock stars she has photographed, the hundreds of weddings she has shot throughout the globe, a commercial campaign, a food editorial, a home, a portrait of an executive, an artist, a film director, a family, a chef, or a farmer, her intention is always to express the inspiration and process of the creator.
Kristie Raymond
Kristie Raymond is a 30 year veteran of the modeling and commercial advertising industry. She began her career by opening Models, Inc. in 1991. In 2000 she launched Viewfinder Productions. Casting, location scouting and producing print campaigns for clients like BOSE, Sebago and Liberty Mutual for the next 15 years. Photo Producer with Hasbro rounds out her recent career. It was here that Kristie directed conversations of how to approach casting talent for branding marketing materials in a way that reflected a brand’s mission statement of diversity and inclusion.
Seeing this as an overarching need for brands and companies, Kristie launched HumanKind, LLC in January 2021. Her mission is to find and cast accurate and authentic talent to appear in photo and video campaigns.
Lauren Hubbard
Lauren (Liz) Hubbard is a commercial and editorial photographer focused on creating vibrant and lively lifestyle portrait, product, and food + beverage images for consumer brands large and small, publications, and restaurants. She is married to her best friend and together they have three awesome kids, two dogs, and one cat.
maren rossman
Maren Rossman is the founder and CEO of Anchor Artists, which provides specialized representation of creative professionals including hair and makeup, fashion, wardrobe, prop, food styling, manicurists, tailors, set builders, and art directors. Maren began her career as stylist and has more than 3 decades of experience in the industry. A native of Northern California, she now lives in the Boston area with her family. In her spare time, she is most likely to be found creating something divine in the kitchen, considering the adoption of a third pug, or escaping to her cottage on Cape Cod.
tish campbell
Tish Campbell is a casting director and co-founder of Storyboard Casting, specializing in casting relatable talent for non-union, commercial & lifestyle print and video productions across the U.S.
Tish is deeply committed to the creative community and to education. In addition to casting, which she began doing in 2009, her professional experience includes jewelry design; developing educational programs at museums and cultural institutions from Atlanta to San Francisco; and heading up the department of Institutional Advancement at a multi-campus art and design university where she helped raise millions for student scholarships, museum exhibitions, and events such annual film, television, and gaming festivals.