Our Mission

Our mission is to support women in the photography industry. From PA’s to Producers, Photographers, Directors, Art Directors and Photo Agents, giving them all a seat at the table. Helping to expand their community by providing the with resources to connect with other like-minded organizations, attend networking and workshop events, find a mentor or volunteer to be a mentor and eventually, being able to create a directory that will let women hire all female crews.


Brought to you by

Poppy is a full-service photo agency representing northern California's most sought-after photographers, stylists, and producers.

Big Leo Productions is an agency representing a dynamic group of food, lifestyle, and interiors photographers, directors, and stylists.

American Photographic Artists (APA) is a leading organization of professional photographers working to champion the rights of image-makers.