About Us

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Founders story

Focus on Women was founded by Traci Terrick, owner of Poppy Creative Agency, Juliette Wolf Robin, Executive Director of the APA and Mary Dail, Founder of Big Leo Productions. For some time, Traci had been thinking about starting a group for women in the creative industry. She wanted a place where women could come together to network, discuss challenges they face in the industry, support one another and share ideas and insights. As this idea was taking shape, the 2018 PhotoPlus conference in NYC was on the horizon. Traci seized this opportunity and starting planning a party in NYC during he conference. To make the most of this event, she approached Juliette and Mary about co-hosting this event. Both women were excited to join forces on this event and start spreading the word. As the team began to brainstorm about the event and what the theme should be, it became clear that this was the perfect time to focus on women in photography. This marked the beginning of Focus on Women. Through their many contacts across the industry, the women were able to quickly start spreading the word about the upcoming event and get the conference attendees buzzing about the topic of women in photography. The party was a huge success and provided the perfect launch pad for Focus on Women. We are so proud of the work Focus on Women is doing to give back to the community and elevate women in the creative industry and hope you will join us in the effort.

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